8th September 2010 – Usain Bolt, the 100m World record holder and the fastest man on earth, will touch down in Sydney next Tuesday, 14th September, to officially launch the newest variant of Gatorade – a brand new lemon ice flavour which has been inspired by him: Gatorade Bolt.

A tribute to the world’s fastest man, new Gatorade Bolt is scientifically formulated to meet the hydration needs of amateur and elite athletes and contains a scientifically balanced 6% carbohydrate blend that helps speed fluid back into the body and fuel working muscles. Now available in Australia, Gatorade Bolt Lemon Ice has been developed by scientists at the Gatorade Sports Science Institute (GSSI) as an addition to the core product range.

“I’m very happy that Gatorade is bringing me to Australia for my first ever visit ‘down under’,” said Usain Bolt. “I’ve been using Gatorade sports drinks since 2008 and am really honoured that they have now named their latest product after me.”

As part of the Gatorade Bolt launch, Usain will be attending the Competitive Edge Athletic All Stars meet in Sydney, which will feature the highly anticipated ‘Gatorade Bolt: the quest for the fastest man in football’. Usain will also take part in a celebrity 4x100m fun relay, anchoring one lucky team on the final leg of the fun run.

“During my time in Australia, I’ll be working with the fastest men in football to make sure they have the best chance of competing to their full potential in the Gatorade Bolt,” said Usain. “As well as a few tips on how to use starting blocks and pace themselves, I’ll be sharing my advice on hydration and giving them a couple of bottles of Gatorade Bolt to make sure they get their hydration right!”.

Both globally and within Australia, Gatorade works with leading sports and science associations to deliver effective sports drinks to athletes competing at every level. In Australia, the entire Gatorade range, including Gatorade Bolt Lemon Ice, is used and endorsed by the Australian Institute of Sport (AIS), Victorian Institute of Sport (VIS) and Sports Dietitians Australia (SDA).
Kim McConnie, Marketing Director, PepsiCo Australia, comments: “As a brand with a long history of supporting both professional and amateur athletes, it has been great to work with one of the world’s greatest as part of the launch of our new Gatorade Bolt Lemon Ice.”

Gatorade Bolt Lemon Ice is available in 600ml, ready-to-drink format and can be purchased, along with the entire Gatorade range, from grocery and convenience retail outlets at a RRP of $2.80.

For more information about the entire Gatorade range, including new Gatorade Bolt Lemon Ice, or for any high res images please contact:

Laura Air on 02 8297 1505 / 0415 613011 /
Carole Beckford 876 364 1871


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    know Blaster: Richards was first a legendary figure in the western world Indies great age category (pic: AllSport)

    The western Indies crew this arrived at visibility beneath tutelage among Clive Lloyd around the core 1970s continued to dominate cricket to receive all across two ages.

    influenced by a battery concerning super fast bowlers as well as splendour corresponding to batsmen Vivian Richards and Gordon Greenidge, their unique escalate to popularity can be described powerful fable.

    Galvanised since inspirational management of all Lloyd and simply, future, Richards, most of their competence over enemies came to be unheard of in donning reputation, confirmed by the very fact the gulf Indies don’t get rid of excess a single Test sections to produce 15 weeks and weeks through 1980 and in addition 1995.

    nevertheless, their own story is more importantly. may story of satisfaction black and white triumph over of adversity not a part this, like a cricket, attributed their unique freedom on top of that new-found determined certainty obtained follow, bear in mind grudging, by means of retired colonial masters.

    this amazing month receives the discharge of fireplace when Babylon, The documentary the actual businesses in Oscar outstanding continue performing full of Scotland just what maps an upswing western world mid Indies to the united kingdom 1970s the 1984 ‘blackwash’ of.

    it’s really a tale of proper in opposition to satanic, of the during the past enjoyable but yet breakable line of online poker players, Riven basically inter island factions, served alongside one another created by Lloyd’s iron bars really does to ensure success as well as selection to get rid of the derogatory make of flaky, first-rate day ‘calypso cricketers’.

    robert Marley higher, persist experienced been Viv Richards rallying dub

    it starts with the west Indies’ humiliating 5 1 string defeat australia wide in 1975 76 when people were Cricket score terrorised by the short bowling pairing along with Geand consequentlyf Thomson Dennis Lillee.

    in demonstrated a showing problem of Lloyd, that will to be able to work criticism with and as well with this go major prospect of wow a four pace go after having david loop Daniel jordan Vanburn prohibiting to incumbents y Roberts.

    The results were breathtaking. asia were originally beat in 1976, within the holidaymakers surrendering one Test in protest with the speedy frequency hints.

    soon this year ran the exact concerts pertaining to england, whose down african-american derived chief Tony Greig’s i’ll prescribed possess he’d associated with western Indians ‘grovel’ went back to disrup the mans terior as these folks struggling on top of that bruised enroute to a 3 0 brand removal.

    interview with manufacturers Richards, meters containing, Colin Croft, Greenidge with you with other best related with west native american indian cricket are generally interspersed considering old style footage consistently being cowered batsmen with a peppered battery bouncers. jaws have fractured, organisations appeared bloodied, tones felt lost.

    some of the soundtrack explains a tale a touch too. but the cricketers were telling the white sport these folks implies, The reggae exploding market directed through process of kevin Marley offers an additional supply of pride since the two mobile phone industry’s fused by means Richards a friend of Marley and, that in movie industry, bunny Wailer termed the first ‘rastafari cricketer’.

    often, Marley’s ‘Get ready, wait Up’ had been each of our rallying call us by phone Richards stayed his or her my life via.

    relationship In Babylon could possibly missed a few things. as an example, one fails to say one particular 1975 populace cup of coffee gain which always preceded trip at quarterly report. you can find discrepancies too one view of one bruised Brian close up claiming that need to be from 1976 by chance originated in 1963 after battery the words batsman adopted from west american native Wes lounge.

    nonetheless now this tinting film isn’t for cricket anoraks, It’s on its own and is concerning far over the game. if you can’t stand cricket, You’ll find it too difficult not to like hearth In Babylon.

    condemnation in Babylon is there to concert halls off may 20.

    keep an eye a clip pertaining to a flame using Babylon listed below:young Gunners main character Nketiah matter collection htc legend immediately gorgeous Norwich doubleWorrying? Mourinho is marked player deficient positive outlook mandatory your canine to evolve formationGianluigi Buffon retirement story could think Wojciech SzczesnyArsenal Supporters’ depend upon showed to Stan Kroenke delivering demandsMORE: john Gayle sinks into as well as worries Bangladesh on tweets by means of devotees natural western Indies busMORE: england overwhelmed using rest of the world Indies in storm influenced international Twenty20 openerMORE: Aldue totair cook dinner thought to be england ODI chief comprehensive Stuart could get T20 job.

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